fidgits Posted January 4, 2005 Share Posted January 4, 2005 Most Japanese manufactuers are at it, Honda with Acura, Nissan with Infiniti, and of course, Toyota with Lexus.. But do you actually see these 'brands' as seperate car companies, or simply re-badged Jap models with leather interior? Quote Link to comment Share on other sites More sharing options...
KITT Posted January 4, 2005 Share Posted January 4, 2005 I have to say I have always seen them as seperate car compaines especialy Toyota with Lexus:P :o Ash. Quote Link to comment Share on other sites More sharing options...
fidgits Posted January 5, 2005 Author Share Posted January 5, 2005 I voted sort of, mainly because they do in most cases offer models different to the parent, but you can't get away from the fact of where the car comes from. That said, the same is true for the VAG group, so its not exactly unique to the japanese Quote Link to comment Share on other sites More sharing options...
Moffmo Posted March 3, 2005 Share Posted March 3, 2005 Well i never would have guess lexus and toyota were the same company, i was very surprised when i found out. But even now i see lexus as luxury cars, and toyota as down to earth cars.. and i see the is200 as a drift machine :D (the effects of a LOC meet ;)) Quote Link to comment Share on other sites More sharing options...
kimi Posted March 3, 2005 Share Posted March 3, 2005 i voted sort of it works for lexus but not really sure about the others dont think they have it right yet Quote Link to comment Share on other sites More sharing options...
cfc1 Posted March 3, 2005 Share Posted March 3, 2005 I voted yes.. because i feel that lexus and toyota are 2 different brands, thats 2 brands from the same company.. it happens in all aspects of manufacturing not just cars. Quote Link to comment Share on other sites More sharing options...
JustJJ Posted March 7, 2005 Share Posted March 7, 2005 i voted sort of it works for lexus but not really sure about the others dont think they have it right yet I agree with Kimi *nods Quote Link to comment Share on other sites More sharing options...
Moffmo Posted March 8, 2005 Share Posted March 8, 2005 iv always heard acura refered to honda acura Quote Link to comment Share on other sites More sharing options...
Danthuyer Posted March 8, 2005 Share Posted March 8, 2005 I voted 'yes' for the toyota and lexus brnch of this thread. The difference between the 2 is HUGE! As far as service price car yards relations are concerned lexus is miles in front here in aus. Toyota is not in the same league. I bought my car from a toyota dealer but now take it to lexus for services etc as they do a afar better job and actually listen...as well as do custom work for me...its a little bit more $$$ but its the peace of mind i like Quote Link to comment Share on other sites More sharing options...
Blue84 Posted March 9, 2005 Share Posted March 9, 2005 I chose sort of too - Lexus has got it right, but dont think too much of some of the other rebranding that goes on Quote Link to comment Share on other sites More sharing options...
Demonic Angel Posted November 4, 2005 Share Posted November 4, 2005 Toyota did well with the marketing of Lexus.... plus the fact they always score highly in customer satisfaction surveys gets them noticed! I only very recently heard of Infiniti, never heard of Acura - they should take a leaf out of Toyotas marketing strategy because I'd heard of Lexus, but it took me a while to latch on that it was Toyota - even thought the Lexus dealer in Coventry is next door to the Toyota dealer! D'OH! Quote Link to comment Share on other sites More sharing options...
Leighcm Posted November 4, 2005 Share Posted November 4, 2005 Most Japanese manufactuers are at it, Honda with Acura, Nissan with Infiniti, and of course, Toyota with Lexus..But do you actually see these 'brands' as seperate car companies, or simply re-badged Jap models with leather interior? ← It's the same thing GM and Ford did...think Ford/Lincoln, and Chevrolet/Cadillac. It's nothing new... Quote Link to comment Share on other sites More sharing options...
Leighcm Posted November 4, 2005 Share Posted November 4, 2005 It's the same thing GM and Ford did...think Ford/Lincoln, and Chevrolet/Cadillac. It's nothing new... ← And BMW and Mercedes did it in reverse with Mini Cooper and Chrysler. And now Ferrari and Maserati. I also heard that Mazda thought about doing an upscale line a few years back. It was going to be called "Amati". The Millenia was supposed to be part of that line, but just ended up being labeled a Mazda instead. I guess it worked for everybody except Mazda. Quote Link to comment Share on other sites More sharing options...
Demonic Angel Posted November 5, 2005 Share Posted November 5, 2005 Mini is different though.... it was an insitution before BMW took it and made the new MINI.... it was already a known brand.... ;) Quote Link to comment Share on other sites More sharing options...
stevelaw Posted November 5, 2005 Share Posted November 5, 2005 This has been going on forever. The best example has to be GM. I mean, why would I sell someone a Chevy Monte Carlo when I can sell then a Chevy Monte Carlo AND a Buick Regal AND an Oldsmobile Cutlass AND a Pontiac Grand Prix? And Big Blue does it too. Why sell someone a Ford Crown Vickie when I can sell them that AND a Mercury Marquis AND a Lincoln? So Tokyo is no different. They can sell me a Toyota and a Lexus. Japan In The Passing Lane. Great book. Quote Link to comment Share on other sites More sharing options...
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