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PRESS RELEASE For Immediate Release BOOKBAG SANTA, INC. NAMED FINALIST IN TOYOTA 100 CARS FOR GOOD PROGRAM Toyota to Donate Vehicle to Local Nonprofit Organizations Based on Public Votes A Roanoke, VA-based organization, Bookbag Santa, is one of 500 finalists in Toyota’s 100 Cars for Good program, which will award vehicles to 100 nonprofit organizations based on votes from the public beginning May 14, 2012. Toyota’s 100 Cars for Good program will showcase five non-profit organizations each day for 100 days on Toyota’s website, www.100carsforgood.com. Visitors to the page can vote once a day for the organization that they feel is most deserving of a new Toyota vehicle. Bookbag Santa will be one of the five organizations highlighted for voting on Aug. 6. Local residents are encouraged to support Bookbag Santa and their quest for a new Toyota van. If Bookbag Santa receives the most votes and is awarded the vehicle, it will be used to collect supplies from local schools, deliver boxes to the airport, and deliver display materials to trade shows and festivals. About Bookbag Santa Since 1990, Bookbag Santa has been gathering used school supplies at the end of the school year, and delivering up to a TON of good, usable materials down to 3 little schools in the Caribbean country of Belize. Actually, 2 tons are kept out of the landfill every year, and in 2010, the entire second ton went to Haiti. Normally, the second ton is offered to local charities, churches, and national projects like the Military Family Support Group, and an American Indian school in South Dakota. www.bookbagsanta.com About Toyota. Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than $500 million to philanthropic programs in the U.S. For more information on Toyota's commitment to improving communities nationwide, visit http://www.toyota.com/community. Media Contact: Gary Hunt Bookbag Santa, Inc. www.bookbagsanta.com 540-342-2083 firstname.lastname@example.org