2008 FJ CRUISER TRAIL TEAMS SPECIAL EDITION

January 25, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2009 Corolla and Matrix, along with the 2008 FJ Cruiser Trail Teams Special Edition.

The Corolla base MSRP will range from $15,250 to $19,950 while the Matrix will range from $16,190 to $21,850. MSRPs do not include a delivery, processing and handling fee of $660. Both models will begin arriving at dealerships next month.

Following the extremely successful launch of the FJ Cruiser TRD limited edition, Toyota is introducing the FJ Cruiser Trail Teams Edition. The special edition offers a new level of customization to the base FJ Cruiser 4WD models.

2009 COROLLA
Nearly 40 years after the Corolla was introduced to American drivers, an all-new, 10th generation 2009 Corolla will continue to offer the quality and value for which the brand has long been known. The new Corolla with an all-new body that delivers increased interior and luggage room, more power, more economical engines and an all-new chassis and suspension.

The Corolla will come in five grades – Standard, LE, XLE, the sporty S, and the performance-driven XRS. A standard body kit on S and XRS models helps to modify aerodynamics and enhance the Corolla's sporty look – these include a front spoiler, rocker moldings, upper and lower rear spoilers, and for improved air management under the car, engine undercovers.

The 2009 Corolla is offered with a pair of efficient new engines, each of which can be combined with a five-speed manual transmission. The four-speed automatic transmission is combined with a 1.8-liter engine and the five-speed automatic is combined with a 2.4-liter engine.

The Standard, LE and XLE will be equipped with one of the all-new engines. The 1.8-liter 16-valve, DOHC four-cylinder engine, will produce 132 hp at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. One of the engine's most important features is its use of Dual Variable Valve Timing with intelligence (VVT-i) on both the intake and exhaust camshafts that helps it achieve outstanding performance and economy.

For those who desire just a bit more horsepower and torque, there is the 2.4-liter engine which produces 158 hp at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm. This engine is completely redesigned for use in the new Corolla XRS grade. The 2.4-liter engine transmits its power through the five-speed manual transmission, but is available with a five-speed automatic. The automatic transmission can be manually shifted sequentially.

Airbags are installed in the steering wheel, instrument panel, front seats and side-roof. Side curtain airbags that help protect passengers in the front and rear seats in the event of a side impact are standard. Front seats employ active headrests as standard equipment. Toyota's Anti-lock Braking System (ABS) is standard on all grades of the Corolla. Vehicle Stability Control (VSC) with Traction Control (TRAC) and cut-off switch available is available as an option.

The all-new Corolla is equipped with an array of standard performance and convenience features. Among the many features on the Standard grade are P195/65 R15 tires, a heavy duty rear window defogger, AM/FM/CD audio with four speakers that is also XM® satellite capable, air conditioning with air filter, intermittent windshield wipers, two 12-volt power outlets, daytime running lights, black manual folding power mirrors, power steering, tilt and telescopic steering wheel, 60/40 split folding rear seats, and much more.

In addition to standard features on the Standard grade, the LE grade adds power windows with driver-side one-touch-down, shift-activated power doorlocks and color-keyed manual-folding power mirrors.

As well as the features on the LE grade, the XLE grade adds P205/55 R16 tires with full wheel covers, variable intermittent wipers, remote keyless entry, Optitron gauges, center console with sliding armrests, wood grain trim, and driver and passenger rear-seat pockets.

Besides the Standard grade features, the sporty S grade also features standard P205/55R16 tires with full wheel covers, color-keyed front and rear underbody spoilers, fog lamps, front sport seats, leather-wrapped steering wheel, black headlamp housing, chrome exhaust tip and AM/FM/CD XM® capable audio with six speakers.

In addition to S grade features, the XRS grade adds rear deck spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC with TRAC and cut-off switch, XRS scuff plate, leather-trimmed shift lever and knob, cruise control and interior chrome accent.

Additional standard equipment on the XLS grade includes VSC with TRAC and cut-off switch, P205/55 R16 tires with 16-inch alloy wheels, a JBL audio system with AM/FM/six-disc CD changer with MP3/WMA playback capability, XM® satellite and eight speakers in six locations and navigation system with AM/FM CD with MP3/WMA playback capability.

The Corolla Standard grade will carry a base MSRP of $15,250 for models with a manual transmission and $16,050 for models with an automatic. The LE grade with automatic has a base MSRP of $16,650 and the XLE grade with an automatic a base MSRP of $17,550. The S grade will carry a base price of $16,320 for a manual transmission model and $17,150 for models with an automatic. The MSRP for the premium XRS grade will be $18,760 for a manual transmission and $19,950 for models with an automatic.

2009 MATRIX
The Toyota Matrix helped redefine the concept of a crossover vehicle, and has been redesigned for the 2009 model year.

Development of the 2009 Matrix focused on greater exterior coupe-like styling with enhanced interior utility and improved dynamic performance. The result is a sporty shape that has a wider, lower stance than the current model, but contains room for five people to ride in comfort. The Matrix has rounded rear windows and continuous character lines that run from the front grille to the A-pillar.

The Matrix features three distinct grades, Standard, S and XRS. The S and XRS models integrate a front underbody spoiler with a large mesh fog lamp bezel and rear underbody spoiler, while a rear deck spoiler is standard for all XRS models.

The 2009 Matrix offers the choice of two different engines, a five-speed manual transmission, and either four- or five-speed automatic transmission.

Equipped with Dual Variable Valve Timing with intelligence (VVT-i), the 1.8-liter four-cylinder engine produces 132 horsepower at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. Estimated EPA fuel economy ratings are 26/32 city/highway mpg for manual transmission models and 25/31 for the automatic transmission models.

For those who crave horsepower and torque, the Matrix offers a 2.4-liter four-cylinder engine which produces 158 horsepower at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm. Estimated EPA fuel economy ratings are 21/29 city/highway mpg for the automatic transmission models and 21/28 with the five-speed manual transmission models.

In addition, Matrix once again offers the option of all-wheel drive (AWD) with the S grade. The AWD Matrix S is equipped with the 2.4-liter four-cylinder engine and the Super ECT 4-speed transmission.

The AWD system uses active torque control to distribute the appropriate amount of torque to each wheel. The system is front-wheel-drive-based and distributes torque to the rear wheels through an electromagnetic coupler only when needed.

The Matrix interior is completely redesigned to enhance driving enjoyment, comfort and utility. The instrument panel and center cluster were designed to create the sensation of a cockpit. The optitron gauges in the instrument panel feature bright white lighting and red needles. A new three-spoke steering wheel enhances the rest of the new Matrix interior.

The driver and front passenger are treated to comfortable new sport seats, with standard seat-mounted side airbags. A fold-down seatback table is available for the front passenger's seat, enhancing interior utility on S and XRS. For rear-seat passengers, a folding seat with a 60/40 split includes a middle-seat headrest for the fifth passenger.

Throughout the interior, designers supplied multiple storage spaces. A folding tonneau cover is standard and helps keep items placed in the cargo area out of sight.

All systems are equipped with a universal mini-jack port that allows users to listen to their portable music collection through the Matrix's speakers.

Form, fun and functionality are in abundance with an array of standard convenience features across all three grades. Base equipment on the Standard Matrix includes P205/55 R16 tires with full wheel covers, power color-keyed outside rearview mirrors, power steering, tilt and telescopic steering wheel, daytime running lights, heavy duty rear window defogger, intermittent windshield wipers, 12-volt power outlet, four cupholders, front center console box and an engine immobilizer.

The S grade adds standard power door locks and windows with one-touch down driver-side, 115-volt power outlet, cruise control, intermittent rear window wiper, fold-flat front passenger seat, remote keyless entry, AM/FM/CD with MP3 capability and six speakers, front and rear underbody spoilers and fog lamps.

In addition to these features, the XRS grade includes standard P215/45 R18 tires on 18-inch alloy wheels, sport strut tower brace, VSC with TRAC and cut-off switch, and a three-spoke leather-trimmed steering wheel with audio steering wheel controls.

The Standard Matrix with a five-speed manual transmission will carry a base MSRP of $16,190, while the four-speed automatic begins at $17,000. The Matrix S front-wheel drive with a five-speed manual transmission has a MSRP of $18,260, while the five-speed automatic will begin at $19,450. The Matrix S AWD with a four-speed automatic has a base MSRP starting at $20,400. The Matrix XRS with a five-speed manual transmission has a MSRP starting at $20,660, while the five-speed automatic will begin at $21,850.

The special FJ Cruiser will feature the first-ever monotone white roof and body with black trim pieces, which set the FJ Trail Teams edition apart from the rest. Additional exterior features include black front and rear bumper end caps and front grille surround, and black exterior mirrors and door handles. Trail Teams badges have been added to the rear door and glove box.

Inside, the FJ Cruiser Trail Teams Edition will include a leather-trimmed steering wheel with audio controls, white color-keyed door trim and instrument panel trim, AM/FM six CD/nine-speaker audio system with MP3 player and 12-volt and 115-volt auxiliary power outlets.

Additional standard features on the FJ Cruiser Trail Teams Edition include trail-tuned Bilstein shock absorbers, BF Goodrich Rugged Trail Tires with custom 16-inch TRD alloy wheels, Cyclone air cleaner, rear differential lock and A-TRAC, TRD exhaust system, rock rails, all-weather floor mats, front bumper-mounted auxiliary lights, and front and rear skid plates.

The FJ Cruiser Trail Teams Special Edition will carry an MSRP of $4,755 over the $23,725 base price of the FJ Cruiser with a six-speed manual transmission with a 4.0-liter V6 engine and $5,110 over the $24,135 base price of the automatic transmission model with a 4.0-liter V6. . MSRPs do not include a delivery, processing and handling fee of $685.

The 3,200 units of the FJ Cruiser Trail Teams Special Edition package will be produced in 2008 model year and will go on sale in late January and early February.