New Toyota Prius 2016 price and ranges announced

Monday 9 November 2015

The all-new, fourth generation Toyota Prius is available to order now, with details confirmed of the pricing and equipment specifications for UK models. Customer deliveries will begin next March.

True to Prius’s tradition of being a pathfinder for advanced technologies, the new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with lower exterior lines made possible by the Toyota New Global Architecture chassis.

As well as being technically advanced, stylish and well-equipped, new Prius remains a thoroughly practical car that is easy and enjoyable to drive.

Equipment specifications
Prius has an established role as Toyota’s technology ambassador and the fourth generation model remains true to this tradition, complementing its advanced hybrid powertrain with a range of innovative features for safety, comfort and convenience.

Toyota has introduced a new grade line-up for Prius, strengthening its appeal for business car drivers with new Business Edition and Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models benefit from LED headlights with Automatic High Beam, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard, as detailed below.

A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display (a Toyota first), wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

MODEL OTR PRICE
Prius Active £23,295
Prius Business Edition £24,195
Prius Business Edition Plus £25,995
Prius Excel £27,450

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